How To Write Good Social Media Captions. If your photos and videos aren’t up to scratch, you’ll have a hard time finding success. The second line should then propel the reader to the third, and so on.

It is very important to keep your focus on your audience. One of the most important parts of writing a good caption on social media is familiarity with your target audience. Incorporate emoji, use a bit of slang, throw in some popular acronyms (i.e., dm, irl, imo, fomo) and always be sure to use instagram hashtags.